Content is King
Maximizing engagement with your audience.
Creating engaging, and relevant content can be tricky & time-consuming. After all, what good is your content if it’s not readable? Or if it doesn’t relate to your audience. Writing content that flows naturally, while integrating your target keywords can be a difficult task.
Building good content has many different factors. Being able to tell a story is priceless, and writing copy that taps into the readers’ wants and desires is an art. Our Content Optimization team has years of experience when it comes to producing high-quality content.
For more information on these services, feel free to check out our SEO & Marketing services, as well as our Keyword Strategy process.
After we have your Keyword Strategy, we use content optimization to maximize engagement and lower bounce rates for better SEO.
Optimized Meta Data
We make sure all of your pages meta data is optimized. This includes adding your phrases and descriptions containing your “target keywords” inside image “alt” tags on your site. It also includes maxing out your character limits on meta title and meta descriptions. Not over-stuffing your content with your target keywords, keeping them under 3% of your total content is key.
Including your keywords in the H1 title tags, using natural use of keywords in your website url, as well including variants of your focus keyword through the content. All of which are important to any SEO & Marketing campaign.
Building Sitemaps
After all of your content is complete, submitting your sitemap to Google & Bing is the next step. This gives you a head start, and allows search bots to pick up on your site. We automate the process, so any time a new article or content is published, it will notify the search engines and update your sitemap without you having to notify Google.
Content Optimization plays a very important role in Search Engine Optimization. If you’re interested in our services, you can send us more details at by visiting Start a Project.
