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How It Works

Building a Keyword Strategy

We’re all pretty familiar with how Search Engines work, right? Go to Google (or Bing), make a search, and voila — a list of pages to search through. But how do these sites rank up? How do I get my business to show up? We’re all pretty familiar with how Search Engines work, right? Go to Google (or Bing), make a search, and voila — a list of pages to search through. But how do these sites rank up?

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How do I get my business to show up? When building an SEO plan (especially for a new business), there are many factors to consider (here’s a helpful article to read). No matter what your current SEO guy tells you, some keywords are going to impossible to rank page #1 — that’s a fact. It doesn’t matter the number of “backlinks” to your site, Google has given them favor — you’re not going to rank high. No need to worry though, here’s the approach we take.

There’s hundreds of other “long-tail keywords” that we can tap into, that will slowly start to grow. We do the analysis & research to help you find what “long-tail keywords” you should be ranking, and show you how to get it done. We provide you full access to manage your content.

Creating A Plan

Our team uses a tool called SEM Rush to come up with the keyword strategy. After our consultation phase, we get an idea of what search queries are relevant to your business and services. From this, we build a “long-tail keyword” list to focus your content on, and each page on your site has a unique keyword we focus on.

How do I get my business to show up? When building an SEO plan (especially for a new business), there are many factors to consider (here’s a helpful article to read). No matter what your current SEO guy tells you, some keywords are going to impossible to rank page #1 — that’s a fact. It doesn’t matter the number of “backlinks” to your site, Google has given them favor — you’re not going to rank high. No need to worry though, here’s the approach we take.

There’s hundreds of other “long-tail keywords” that we can tap into, that will slowly start to grow. We do the analysis & research to help you find what “long-tail keywords” you should be ranking, and show you how to get it done. We provide you full access to manage your content.

Unlocking “Golden” Keywords

Our team uses a tool calledSEM Rushto come up with the keyword strategy. After our consultation phase, we get an idea of what search queries are relevant to your business and services. From this, we build a “long-tail keyword” list to focus your content on, and each page on your site has a unique keyword we focus on.

This process is essential for all business looking to grow visibility through search engines. We’re committed to your business increasing their organic keyword search rankings. Time and time again, this strategy works. We pair this with our content optimization to create engaging content that Google loves — in turn, increasing your search rank on those pages.

Publish & Grow

We provide the foundation to increase your organic keyword search rankings, and engage in new visitors. Essential to any business or project, you need to be consistent. At Matrix Media, we provide services to update content, but also all you full-control.

One major factor Google looks at as a whole, is how often you’re publishing new content for your business. After you have the plan — creating a schedule for updating content is essential.

Recent Keywords Strategy Projects:

Nature’s Rite


Nature’s Rite’s vision is to provide all-natural products for those struggling with many common symptoms (from sleep apnea to sinus symptoms). We worked with our client to build a website that’s easy to manage. Providing content to first educate the ...

Vacay Camp


VacayCamp works with local property owners to manage their vacation rental listings. Providing full-service Airbnb listing, and cleaning services for clients. We partnered to help expand their business, and grow their client base.

Want help with your Keyword Strategy?

Take your business to the next level. Call us today.