Campaign Setup & Optimization
First, we help your business discover different “Adgroups” or angles to test. Within each of the Adgroups, we setup multiple ads. Managing your bids, and helping you with your Quality Score, so you’re getting better visibility, and paying less for your ads.
We help setup geo-targeting through Google & Bing Ads, so you’re only receive clicks & impressions from visitors that are in the area you want to promote. Through our tracking statistics, we can also see what devices (mobile, tablet, or desktop) are generating the leads so we can lower the CPA (cost-per-acqusition) for your product or service. Pretty neat, huh?
Split A/B Testing
Having the tools & systems to track with ads, landing pages, or keywords are generating the leads is essential. Let the data make the decision for you. Often times we think our intuition is the answer, but only to find out the ad variation we least suspect to perform does the best.
We offer custom web design services for brands looking to split-test different landing pages. All of our pages are mobile-optimized, so they’re formatted well on mobile & tablet devices — so you’re not throwing money away.
Call & Lead Tracking
Whether you’re looking to bring more phone calls through paid search, or generating more signups on your website — we’ll help track what’s generating those leads. We use a call-tracking software called CallRail to track what AdGroups and sources generated the calls. It works by generating a unique number for unique Adgroup, and updating it on your website. When the visitor calls that number, we’re then able to track which adgroup generated the call.
As for the lead tracking, we’re able to pass variables through the web forms, so that when you get an email, it will tell you what source generated the lead.
Call & Lead Tracking
Through “retargeting”, we’re able to setup banner ads for your business to visitors that have already visited your website (whether they are Organic, or visitors through Social Media, Yelp, or other channels). This allows us to display ads to these visitors while they’re browsing other sites (we’ve all seen these type of ads). Maybe you have a special event you’d like to promote, or a seasonal sale.
Re-targeting is a great way to engage with your online community, and give them some value. Promotions, or special discounts often do well through re-targeting. If you’re interested in learning how we can work with you to grow your business, call us today.